Blend AI

Blend supports running and managing ads across major search, social, and video platforms, all from one place.

What advertising channels work with Blend?

Learn how to view invoicing and update payment methods

Updating your billing in Blend

Expanding your ad campaigns to new regions can unlock growth, but doing so too early can waste budget or dilute performance. Here’s how to know when it’s the right time…

When to expand your ads to new regions

AI Recommendations provide actionable insights designed to help you optimize campaigns, creatives, and targeting more efficiently.

Understanding AI Recommendations in Blend

How do I add new users to my Blend account?

Michael Bezman

Bailey Anson

Using Blend AI

You can change your campaign budget directly in the Blend app from the Campaigns section. Increasing your budget is usually safe, but we recommend contacting us before lowering it, as…

How do I change the budget of a Blend Campaign?

The campaign page provides an at-a-glance summary of how your ads are performing across channels. It shows overall results like spend, orders and revenue and lets you drill into performance…

What is the campaign page in Blend?

You can see how each channel is performing directly below the Campaign Overview metrics, with a breakdown by platform like Facebook, Instagram, or Google.

How do I view campaign performance by channel?

A Blend is a combination of the audience you’re targeting, the content you’re showing, and the channel it’s running on.

What is a Blend?

The Blends tab shows how each piece of content is performing across audiences and channels.

How do I see content-level performance in the Blends tab?

You can control which products appear in Blend-managed ads by using product tags in Shopify. Add the <noblend> tag to exclude products, or use the <blend> tag to advertise only…

How do I exclude products from appearing in ads?

Learn how to duplicate ads! Editing an ad directly may seem convenient, but it can create problems when trying to test, measure, or optimise campaigns effectively.

Editing and Duplicating Ads in Blend

When launching a campaign, Blend shows you a minimum budget required to run ads, which you can increase if you want more traffic and leads.

How do budgets work when launching a campaign?

The Campaign Overview shows key performance metrics like spend, clicks, orders, revenue, and ROAS, so you can quickly understand how your campaign is performing.

What metrics can I see on the Campaign Overview page?

Campaign budgets don’t always spend perfectly day-to-day. Sometimes campaigns overspend or underspend, this is generally normal due to how ad platforms pace delivery and respond to audience activity.

Campaign Overspend and Underspend

Why can't I decrease my budget?

Blend Campaigns

Proper formatting and placement of key information help maximise engagement, visibility, and performance across all ad placements.

Best image and video specs for Meta ads

You can upload creatives to Blend from the Ads section of your dashboard. This content is used across your campaigns and channels.

How do I upload creatives to Blend?

To maximise performance across Facebook and Instagram placements, use vertically optimised creatives, keep key messaging centred, and follow Meta’s recommended image and video specifications.

What are the best image and video specs for Meta ads?

No, once a campaign is launched, you can’t edit the ad content. This prevents ads from being reset into the learning phase.

Can I edit the creative after launching a campaign?

Creatives

Blend shows two types of metrics: Blend Metrics (from your store) and Reported Metrics (from ad platforms). Both help you understand ad performance from different tracking sources.

What are Blend Metrics vs Reported Metrics

Your store (Blend Metrics) and ad platforms (Reported Metrics) track conversions differently. This can cause the same sale to be counted differently - or not counted at all - depending…

Why do my Blend and Reported numbers differ?

Campaign metrics are on the Campaigns page in your Blend app. Click a campaign name to see detailed performance and channel data.

Where do I find campaign metrics in Blend?

Campaign metrics show how much you're spending, how many people are clicking, how many sales a campaign is generating, and your return on ad spend (ROAS).

What does each campaign metric mean?

You can switch between Blend Metrics and Reported Metrics using the toggle at the top of the Campaign page.

How do I switch between Blend Metrics and Reported Metrics?

Structuring your campaigns around Purchases as the primary metric, while leveraging other actions as funnel signals, is key to driving real results.

Optimizing for Purchases

Performance Metrics

Pulse tracks 11 different customer events and sends them to Klaviyo. These events include cart actions, product views, purchases, and more. You can use these events to trigger automated email…

What Pulse events are available in Klaviyo?

Clone your existing flow, change the trigger to the relevant Pulse event, update the email content to use Pulse properties, then activate the new flow and deactivate the old one…

How do I migrate my Klaviyo flow to use Pulse events?

When creating a new flow in Klaviyo, choose a Pulse event as your trigger (like "Pulse - Added to Cart"), then use Pulse Event Properties in your email content to…

How do I create a new Klaviyo flow using Pulse events?

Use Pulse events to create targeted flows for browse abandonment, cart abandonment, post-purchase engagement, and re-engagement campaigns. Match the right Pulse event to the customer behavior you want to target.

What are best practices for using Pulse events in Klaviyo?

Pulse sends first-party customer events from your website into Klaviyo. You can use these Pulse events as triggers and dynamic content in your Klaviyo flows to create more accurate, personalised…

How do I use Pulse events in Klaviyo flows?

You can connect your Klaviyo account to Blend from the Channels section of the app. This allows Pulse to send first-party customer events into Klaviyo for use in flows and…

Connect your Klaviyo account to Blend

Working with Blend's first-party data layer

Pulse

Even if someone shows interest in your products, it doesn’t always mean they’re ready to buy. That’s why Blend focuses on real actions on your store, not just passive engagement.

Why Interest ≠ Intent for potential customers

Understanding the funnel and intent based targeting

Audiences

Unlike generic platform feeds, a specialized feed ensures accurate, automated, and optimised product data, giving you full control while reducing manual work and keeping your campaigns running efficiently and error-free.

Benefits of using a dedicated product feed in Blend

Excluding out of stock items from my product feeds

How do I exclude out-of-stock products from ads?

Feeds

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Build your first workflow and watch it run end to end.

Ship something

Connect the tools your team already uses to bring data in.

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