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What are best practices for using Pulse events in Klaviyo?

Use Pulse events to create targeted flows for browse abandonment, cart abandonment, post-purchase engagement, and re-engagement campaigns. Match the right Pulse event to the customer behavior you want to target.

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Written by Eli Lee
Updated this week

Recommended Flow Strategies:

Browse Abandonment

Pulse events: Pulse - Item Viewed / Pulse - Viewed Page

Strategy: Remind users of recently viewed products. Include dynamic recommendations for related or complementary items to increase conversion.

Abandoned Cart

Pulse event: Pulse - Added to Cart

Strategy: Send personalized reminders featuring cart details, product images, and pricing. Offer a discount or free shipping to nudge hesitant shoppers toward checkout.

Post-Purchase Engagement

Pulse event: Pulse - Purchased

Strategy: Send order confirmations, shipping updates, and product care tips. Include post-purchase cross-sell recommendations using event properties to reference related products.

Re-Engagement

Pulse events: Pulse - Cart Viewed / Pulse - Collection Viewed

Strategy: Identify customers who viewed collections or added items to cart but haven't converted recently. Send targeted campaigns with personalized product suggestions, discount codes, or curated categories.

Key Tips:

  1. Personalize with event properties: Use product images, names, and prices from Pulse events to create relevant messaging

  2. Test and iterate: Use Klaviyo's preview feature to ensure dynamic content displays correctly

  3. Time your flows strategically: Abandoned cart emails work best 1-4 hours after cart addition, browse abandonment within 24 hours

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