Blend AI

Blend shows two types of metrics: Blend Metrics (from your store) and Reported Metrics (from ad platforms). Both help you understand ad performance from different tracking sources.

What are Blend Metrics vs Reported Metrics

Your store (Blend Metrics) and ad platforms (Reported Metrics) track conversions differently. This can cause the same sale to be counted differently - or not counted at all - depending…

Why do my Blend and Reported numbers differ?

Campaign metrics are on the Campaigns page in your Blend app. Click a campaign name to see detailed performance and channel data.

Where do I find campaign metrics in Blend?

Campaign metrics show how much you're spending, how many people are clicking, how many sales a campaign is generating, and your return on ad spend (ROAS).

What does each campaign metric mean?

You can switch between Blend Metrics and Reported Metrics using the toggle at the top of the Campaign page.

How do I switch between Blend Metrics and Reported Metrics?

Structuring your campaigns around Purchases as the primary metric, while leveraging other actions as funnel signals, is key to driving real results.

Optimizing for Purchases

Britt Bloom

Eli Lee

Bailey Anson

Performance Metrics

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