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How do budgets work when launching a campaign?

When launching a campaign, Blend shows you a minimum budget required to run ads, which you can increase if you want more traffic and leads.

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Written by Britt Bloom
Updated over a week ago

How budgets work

  • The displayed amount is the minimum budget needed to launch.

  • Increasing your budget can help attract more traffic and results.

  • You can adjust your budget at any time after launch.

Best practice

If you’re able to spend more than the minimum, it’s generally recommended to do so, as higher budgets allow the system to learn faster.

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