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What metrics can I see on the Campaign Overview page?

The Campaign Overview shows key performance metrics like spend, clicks, orders, revenue, and ROAS, so you can quickly understand how your campaign is performing.

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Written by Britt Bloom
Updated over a week ago

What you'll see:

  1. Spend: Total amount spent on the campaign

  2. Impressions: Number of times your ads were shown

  3. Clicks: How many times people clicked your ads

  4. Orders: Purchases attributed to the campaign

  5. CPO (Cost Per Order): Average cost to generate one order

  6. Revenue: Total revenue attributed to ads

  7. ROAS: Revenue divided by spend

Below the summary cards, you’ll also see a channel breakdown (e.g. Facebook, Instagram, Google).

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