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What metrics can I see on the Campaign Overview page?

The Campaign Overview shows key performance metrics like spend, clicks, orders, revenue, and ROAS, so you can quickly understand how your campaign is performing.

Written by Bailey Anson
Updated over 2 months ago

What you'll see:

  1. Spend: Total amount spent on the campaign

  2. Impressions: Number of times your ads were shown

  3. Clicks: How many times people clicked your ads

  4. Orders: Purchases attributed to the campaign

  5. CPO (Cost Per Order): Average cost to generate one order

  6. Revenue: Total revenue attributed to ads

  7. ROAS: Revenue divided by spend

Below the summary cards, you’ll also see a channel breakdown (e.g. Facebook, Instagram, Google).

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