Benefits of using a dedicated product feed in Blend

You decide exactly which products are active in your campaigns.

Prevents accidental promotion of out-of-stock, discontinued, or restricted items.

Apply custom labels for categories, seasons, collections, or performance tiers. Enables more precise audience targeting, dynamic ads, and reporting segmentation.

Changes in pricing, inventory, or product details are automatically synced to your feed.

Reduces manual updates and ensures your ads always reflect your store accurately.

With a structured feed, it’s easier to track which products drive sales.

Supports accurate attribution, reporting, and optimisation in ad platforms.

Standardised data ensures ad platforms can read, match, and optimise your products efficiently.

Reduces errors, disapprovals, or mismatched items in campaigns.