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What are Blend Metrics vs Reported Metrics

Blend shows two types of metrics: Blend Metrics (from your store) and Reported Metrics (from ad platforms). Both help you understand ad performance from different tracking sources.

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Written by Eli Lee
Updated over a week ago

Blend Metrics

  • Where it comes from: Your e-commerce platform (Shopify, WooCommerce, etc.)

  • What it shows: Orders, revenue, and sales data your store has attributed to Blend's ads

  • How to verify: Check your Shopify conversion summary

Reported Metrics

  • Where it comes from: Individual ad platforms (Meta, Google, TikTok, etc.)

  • What it shows: Performance data each platform attributes to your campaigns

  • Example: If Meta reports 11 orders, Google reports 2, and TikTok reports 1, you'll see 14 total orders in Reported Metrics

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