Interest signals
Interest is curiosity or attention, not intent. Interested users:
View product pages
Click on ads
Browse categories
These show a visitor noticed your product, but is not necessarily a customer who would be likely to convert.
Intent signals (our targeting focus)
Intent is demonstrated by meaningful actions taken on your store, being:
Adding items to cart
Completing checkout steps
Subscribing to a newsletter
Repeating visits to high-value pages
Blend targets users based on these actions to reach people ready to take the next step.
We segment audiences based on behavioral triggers (cart, checkout, engagement patterns).
We optimise campaigns for intent-driven conversions rather than passive engagement.
Once the base audience is defined, Blend identifies people similar to your high-intent users and begins to build out your funnel.
This ensures your marketing spend is focused on users most likely to act.