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How do I change the budget of a Blend Campaign?

You can change your campaign budget directly in the Blend app from the Campaigns section. Increasing your budget is usually safe, but we recommend contacting us before lowering it, as this can affect performance.

M
Written by Michael Bezman
Updated over 2 weeks ago

Step-by-step:

  1. Go to the Campaigns section in the Blend app.

  2. Select the campaign you want to update.

  3. Click the pencil (edit) icon in the top-right corner.

  4. Adjust the budget to your desired amount.

  5. Click Save to apply the changes.

Important Considerations:

  • Increasing your budget: Increasing the budget typically does not affect your campaign’s learning phase and can help drive more traffic and results.

  • Lowering your budget: Reducing the budget can restart the learning phase, which may temporarily impact performance.
    👉 If you’re planning to lower your budget, we strongly recommend contacting us first so we can advise on any potential impact.

  • Individual ad budgets: It’s not possible to set budgets for individual ads within a campaign. Budget allocation is handled automatically by Blend’s AI to optimise performance.

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