1. Existing Campaign Performance Is Stable
Your current campaigns are consistently hitting KPIs like ROAS, CTR, and conversion rate.
2. You Have Enough Budget for Testing
Expanding too soon with a small budget can prevent ads from reaching enough people to optimise effectively.
Ensure you can allocate test budgets for new regions without harming core campaigns.
3. Audience Demand Exists in the New Region
Use Google Trends, Meta Audience Insights, or Blend’s audience tools to slowly test and/or gauge interest.
4. Your Ads and Landing Pages Are Scalable
Ensure creatives, messaging, and landing pages resonate with new audiences, you don't want to waste time will all new assets if you can't guarantee performance. You can adjust currency, language, or regional references if needed.
5. Data from Lookalike or Retargeting Audiences
If lookalike audiences or retargeting campaigns are performing well in current regions, it’s a good sign your ads may work in similar new regions.
6. Start Small and Test
Launch campaigns in one or two new regions first, monitor performance metrics, then scale gradually.
Use duplicate ads (rather than editing originals) to test new regions without affecting core campaigns.
If you would like to trial new countries with Blend - send through a message or lodge a ticket with the team!