Image Specifications
Aspect Ratio: 9:16 (vertical) format is recommended wherever possible. This allows the same creative to be used across multiple placements such as Feeds, Stories, and Reels.
Centering Messaging: Ensure all important text and visuals are centered, so when images are cropped or resized for different placements, the core message remains visible.
File Format: JPG or PNG.
File Size: Maximum 50MB.
Video Specifications
Resolution: Use high-quality video with at least 1080p.
Horizontal: 1920 x 1080 pixels
Vertical: 1080 x 1920 pixels
Aspect Ratio: Provide both horizontal (16:9) and vertical (9:16) formats. This ensures your video displays correctly across all placements without requiring manual adjustments.
Duration: Keep videos under 15 seconds.
File Format: MP4 or MOV.
File Size: Maximum 4GB.
Center Key Information: For vertical videos, ensure all important visuals and text are centered to avoid being cut off in different placements.
Additional Recommendations
Text: Use concise descriptions (~300 characters) and headlines (up to 30 characters) to ensure clarity and engagement.
Captions and Sound: Adding captions and sound enhances engagement, particularly for videos.
Preview Ads: Use Blend’s preview feature to see how your creatives render across different devices and placements.
By following these specifications, including providing both horizontal and vertical formats, using 9:16 for vertical assets, and centering all key information, you can ensure your ads are visually effective and fully readable across all placements on Facebook and Instagram.
For comprehensive guidelines, refer to Meta’s Ad Specifications and Best Practices for Image Ads.