How Pulse works with Klaviyo
Pulse captures customer actions on your website - such as product views, cart activity, and purchases - and synchronises them directly into Klaviyo.
You can use these events to:
Trigger flows
Personalise emails with real product data
Improve targeting and timing
Pulse events work for both new flows and existing flows.
Using Pulse events in new flows
When creating a new Klaviyo flow:
Choose a Pulse event as the trigger (e.g. Pulse – Added to Cart).
Build your emails as normal.
Use Pulse event properties to insert dynamic content like product names, images, or prices.
Test your flow using Klaviyo’s preview and test tools.
Common Use Cases
Browse Abandonment: Triggers by Pulse - Item Viewed or Pulse - Viewed Page
Trigger a flow to remind users of recently viewed products.
Include dynamic recommendations for related or complementary items.
Abandoned Cart: Triggered by Pulse - Added to Cart
Send personalised reminders with cart details, product images, and pricing.
Offer discounts / free shipping to nudge hesitant shoppers toward checkout.
Post-Purchase: Triggered by Pulse - Purchased
Send order confirmations, shipping updates, and product care tips.
Include post-purchase recommendations using event properties.
Re-engagement: Triggered by Pulse - Cart Viewed or Pulse - Collection Viewed
Identify customers who have viewed / added-to-cart but not converted.
Send targeted campaigns with personalised suggestions, discounts etc.