Blend AI

Total money spent on ads during the selected time period.

Number of times your ads have been shown.

Number of sales generated through your ads.

How much you spent to generate each order. Calculated as: Spend ÷ Orders

R. ROAS (Reported Return on Ad Spend)

Shows how much revenue you earned for every dollar spent. 

Example: A 3.0 ROAS means you generated $3 of revenue for every $1 spent on ads.

Note: ROAS may not always reflect your ads' true impact. See: <a href="https://app.intercom.com/a/apps/g0u7vrgp/knowledge-hub/all-content?activeContentId=15107029&amp;activeContentType=article" target="_blank" rel="nofollow noopener noreferrer">Why is my ROAS different than expected?</a>

Campaign metrics show how much you're spending, how many people are clicking, how many sales a campaign is generating, and your return on ad spend (ROAS).

What does each campaign metric mean?

Find answers and get help from Intercom Support and Community Experts

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What does each campaign metric mean?

Metric Definitions:

Spend

Impressions

Clicks

Reported Orders

Reported CPO (Cost per Order)

Reported Revenue

R. ROAS (Reported Return on Ad Spend)