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How do I see content-level performance in the Blends tab?

The Blends tab shows how each piece of content is performing across audiences and channels.

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Written by Britt Bloom
Updated over a week ago

Step-by-Step

  1. Open a campaign in Blend.

  2. Click the Blends tab.

  3. Click on a piece of content to expand the view.

You’ll see metrics like spend, clicks, orders, revenue, ROAS, and where the content was shown.

When to use this view

This is especially useful when:

  • Testing multiple creatives

  • Comparing content performance across platforms

  • Understanding what’s driving the best returns

Important note:

Blend automatically optimises budgets across Blends. As a general rule, avoid turning Blends on and off manually unless you have a strong reason. Over-managing the funnel can interrupt optimizations and make it harder for Blend to find the best-performing mix.

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