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How do I add Blend as an admin in Google Merchant Center?

To allow Blend to manage your product feeds and support your Google Shopping campaigns, you need to add [email protected] as an Admin user in your Google Merchant Center account.

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Written by Michael Bezman
Updated over 2 weeks ago

Why this is required

Admin access allows the Blend team to:

  • Manage and troubleshoot product feeds

  • Ensure your listings are accurate

  • Help resolve disapprovals or feed issues

  • Optimise your account for both paid and organic performance

We won’t make changes without your approval.

Step-by-step

Google manages user access directly. To add Blend as an admin:

  1. Follow Google’s official guide to add users to Merchant Center:
    👉 Add users to your Google Merchant Center account

  2. When prompted, enter the following details:

  3. Save your changes and confirm the user has been added

What happens next?

Once access is granted:

  • The Blend team can manage your product feeds

  • We can quickly diagnose and fix Shopping issues

  • Your campaigns are less likely to be disrupted by feed errors

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