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How do I link my Google Merchant Center and Google Ads accounts?

You need to link your Google Merchant Center and Google Ads accounts so your product data (pricing, availability, and descriptions) can be used correctly in Google Shopping campaigns created through Blend.

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Written by Michael Bezman
Updated over 2 weeks ago

Why this is important

Linking these accounts allows Google Ads to:

  • Access your most up-to-date product feed

  • Show accurate prices and availability

  • Prevent ads from being disapproved due to missing or outdated data

Without a proper link, your Shopping ads may fail to deliver or display incorrect information.

Step-by-step

Google manages this process directly. To link your accounts:

  1. Follow Google’s official guide to link Google Ads and Merchant Center:
    👉 Link a Google Ads account to Merchant Center

  2. Complete the steps outlined by Google to connect the two accounts

  3. Confirm that your Google Ads account appears as linked and active inside Merchant Center

How this works with Blend

When your accounts are correctly linked:

  • Blend can create and manage Google Shopping campaigns

  • Product data stays in sync automatically

  • Your campaigns are less likely to be disapproved or interrupted

This setup is required for Shopping campaigns to run successfully through Blend.

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