Microsoft Ads is a platform that allows you to advertise on the Bing search engine. Bing is the default search engine on Microsoft products, and moreover, is less competitive than Google in terms of the number of advertisements.
This provides an excellent opportunity for your store to reach a wider range of audience, especially when used in tandem with Google and/or Facebook.
To set up a Microsoft Ads Account:
Go to the Microsoft Ads sign up page
You will have to sign in to or create a new Microsoft account
Then, follow the given prompts, which will need you to enter information about your:
Business
Ad
Budget & Review
Payment
Note: During this sign up process, Microsoft will launch an ad campaign for you - please be sure to pause this campaign if you would not like anything to be launched yet.