How to add Pixel Events on Meta (for the first time)

Sign into your Meta Ads Manager account.

Select Events Manager in the main menu.

Click the Data sources icon on the left side of the page:

Select the pixel you'd like to use.

Click Settings.

Select Open event setup tool under Event setup.

Enter your URL and click Open website. The event setup tool will launch in your website browser.

Review each suggested event, then select Confirm or Dismiss.

To add events that don't show up in your suggested list:
- Navigate your website as usual to find the buttons or webpages you want.
- Select Track new button or Track a URL and follow the on-screen instructions.
- Note: When setting up an event on a button, you're adding the event to all buttons with the same or similar text on your website.

Select an event.

Set up parameters for your event.