To ensure your ads display optimally across both Facebook and Instagram, consider the following guidelines:
Image Specifications
Resolution: Use high-resolution images with a minimum of 1080 x 1080 pixels.
Aspect Ratio: A 1:1 (square) aspect ratio is recommended for Facebook Feed, while a 9:16 (vertical) aspect ratio suits Instagram Stories.
File Format: Save images in JPG or PNG formats.
File Size: Ensure the image file size does not exceed 30MB.
Video Specifications
Resolution: Similarly, for videos, aim for high quality with a resolution of at least 1080 x 1080 pixels.
Aspect Ratio: Use a 1:1 ratio for square videos and 4:5 for vertical formats.
Duration: We recommend to keep the videos under 15 seconds.
File Format: MP4 or MOV files are recommended.
File Size: Limit video files to a maximum of 4GB.
Additional Recommendations
Text: Use concise primary text (up to 125 characters) and headlines (up to 40 characters) to ensure clarity and engagement.
Captions and sound: Including captions and sound can enhance engagement, especially for videos.
Preview Ads: Utilize Blend's preview feature or Facebook Ads Manager’s preview to see how your ads appear across different devices and placements.
By following these specifications, you can make sure your ads render effectively across various placements on Facebook and Instagram, thereby maximising their impact.
For comprehensive guidelines, refer to Meta’s Ad Specifications and Best Practices for Image Ads.
or more information about specific recommended minimum image pixel requirements across placements, visit https://www.facebook.com/business/help/469767027114079?id=271710926837064.