The Meta Pixel is a piece of code that tracks the activities of your store's website visitors. The collected information hence allows you to analyse and get a better understanding on the effectiveness of your ad campaigns.
Below are the steps to create a Meta Pixel:
Note: Before you start, you need a website for your business and you must be able to update your website's code.
Go to Events Manager.
Click the Green ‘Plus’ Sign
Connect Data Sources and select Web
Select Meta Pixel and click Connect.
Add your Pixel name.
Enter your website URL to check for easy setup options.
Click Continue.