Looking for an untapped, cost-effective ad channel? Microsoft Ads (Bing Ads) might be your next big opportunity. It is:
Similar to Google Ads - if you already run Google campaigns, launching on Bing is easy.
Lower competition = lower CPCs - you can reach high-intent buyers for less.
High-value audience - Bing users tend to have slightly higher purchasing power and older demographics.
In short, it’s a cheap, efficient way to expand your reach.
Launching on Bing with Blend
Blend makes running Microsoft Ads simple. You can launch two main ad types:
Shopping Ads
Show your products with images, pricing, and details right in search results.
Perfect for attracting users ready to buy.
Blend keeps your catalog synced and campaigns optimized automatically.
Dynamic Search Ads (DSAs)
Automatically generate text ads from your website content.
Capture searches you might not have targeted manually.
Great for large or frequently updated inventories.
Note: While features like re-marketing or promo extensions aren’t ad types, Blend AI uses them to boost performance without extra work.