1. Install the Channel & Connect Accounts
Add the channel via the Shopify App Store, then link your Facebook Page, ad account, pixel and product catalog. Accept the terms and finish setup. This creates the backbone for your ads to run properly.
2. Add your Meta Pixel for accurate tracking
The pixel tracks key actions like page views, add-to-cart, and purchases. Without it, Shopify can’t reliably attribute orders to your ads, meaning some sales will appear “unlinked” even though an ad may be the origin of the sale.
3. Add your Product Catalog for dynamic ad creation
Your catalog lets Meta know what products exist so it can serve dynamic ads and enable social shopping. Without it, ads may show the wrong items or fail to optimise for purchases.
Together, the pixel and catalog let Meta connect who → did what → bought what. This ensures that ad clicks, conversions, and revenue are all properly attributed, which improves reporting, campaign optimisation, and overall ROAS.
Server-Side Tracking (CAPI)
Using server-side tracking captures more conversions, even if shoppers switch devices or block cookies. With Blend, it’s easier to fill in the gaps Shopify might miss, making your ad data more reliable and easier to act on.