Create a marketing report
In Shopify admin, go to Analytics → Reports.
Open a Marketing or Orders report, or click Create custom report.
Select the report type you need (Orders, Sales, or Marketing).
Tip: See Shopify’s guide on creating custom reports for more details.
Identify Blend orders
Once the report is open, use filters to separate Blend orders:
Order tags: Filter by the tag used for Blend orders (e.g.,
blend).Referrer or source: Filter by referrer, landing page, or source linked to Blend.
The conversion summary of each order should include a source, you can filter by this as we use 'Blend' in the naming convention.
Sales channel: Filter by the sales or marketing channel associated with Blend (e.g.,
googleormeta), this will give you a clear understanding of the results populating for that specific channel.
Shopify attribution
Note: sometimes, Shopify doesn't record or associate the correct order with marketing channels (and vice versa). This can be caused by:
View vs. click – Shopify usually only counts clicks.
Multi-device/multi-touch – buyer clicks on phone, buys on desktop.
UTM issues – missing or wrong campaign tags.
Checkout/apps – custom scripts can strip tracking.
Timing – Shopify reports can lag behind ad platforms.
Blend fixes tracking gaps by:
Cross-Device & Multi-Touch Linking – server-side events connect clicks across devices and sessions to improve accuracy of attribution.
Auto UTM & Event Standardization – server records consistently pass campaign data to Shopify and ad platforms.
AI Gap Detection – identifies orders that may be missed and triggers server-side fixes.